In 1931, Odies Primrose and George Jansing established Jansing-Primrose Funeral Home in Norman, Oklahoma. In 1943, the business became Primrose Funeral Home, and relocated to North Porter Avenue in 1947.

The second generation of the Primrose family ownership began with Ben Primrose in 1973 and continued until his retirement in 1994. Both Ben and his father were licensed funeral directors, and Odies held a 50-year service pin with the Oklahoma Funeral Directors Association.

Today, Primrose Funeral Service is proud to be a member of the Dignity Memorial® network of funeral, cremation and cemetery service providers. When you choose a Dignity Memorial provider, you not only receive the compassionate care you expect from a locally operated establishment, but also the value you deserve from the largest and most trusted network of funeral, cremation and memorialization services.